Long Island SEO is one of the most important online services that can be utilized, but you might be under the impression that this is limited solely to written content. Believe it or not, it's entirely possible to optimize the photos on your website so that rankings improve. How can such a process be carried out, you may wonder? These are some of the biggest do's and don'ts regarding photos that can benefit your website.
DO consider all the image types that are out there. First and foremost, images come in many styles. Everything from static, high-quality photographs to animated GIFs are available. Each type has its own level of appeal, but this doesn't change the fact that they can be used by a number of Long Island SEO companies. With that said, there is far more to know about optimizing images than this talking points alone.
DON'T use overly large images. One of the biggest mistakes that people make, in relation to SEO, is image size. If your photos are big, more time will be required to load them. This can be a detriment to your Internet marketing efforts, however, as the images in question can slow down the overall performance of your website. For insight, as to how this can be corrected, you should consult a reputable agency like fishbat.
DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.
DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.
DO consider all the image types that are out there. First and foremost, images come in many styles. Everything from static, high-quality photographs to animated GIFs are available. Each type has its own level of appeal, but this doesn't change the fact that they can be used by a number of Long Island SEO companies. With that said, there is far more to know about optimizing images than this talking points alone.
DON'T use overly large images. One of the biggest mistakes that people make, in relation to SEO, is image size. If your photos are big, more time will be required to load them. This can be a detriment to your Internet marketing efforts, however, as the images in question can slow down the overall performance of your website. For insight, as to how this can be corrected, you should consult a reputable agency like fishbat.
DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.
DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.
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